This concept, logo, and package design was created by myself from a class prompt to create a new and innovative shoe company. 
The company I created, Calkara, creates flats and ballet shoes that don't stink.
(The logo is both a flower and a set of feet)
I drew from Maori influence for the company name and patterns on the side of the box. I wanted the owner to be a self-made businesswoman who brought her Maori cultural roots to the brand.
Below are excerpts from the brand guide
Below are some EARLY logos and color tests. 
(I tried out the clothespin idea in a reference to plugging your nose with one - haha!)
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