This concept, logo, and package design was created by myself from a class prompt to create a new and innovative shoe company. I created the die cut, designed the exterior, and constructed the box from scratch.
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/32c92678-2c23-497a-97e3-3791c36858f9_rw_3840.jpg?h=cb99ec99c91031d0668adeee1d9a35f3)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/2ee8cf74-0255-4608-9cf5-ac2072acd782_rw_3840.jpg?h=3e54862a8343d612ab476654a8172f8a)
The company I created, Calkara, creates flats and ballet shoes that don't stink.
(The logo is both a flower and a set of feet)
(The logo is both a flower and a set of feet)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/25a90c9a-a7f3-4420-9ba1-2d7f5685679f_rw_3840.jpg?h=9b914d2eeb4e5cbf1d3ee0306c18f3bb)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/485bb3bd-4c78-4d7d-b9e5-fb7d1a20cff2_rw_3840.jpg?h=e5aa5c0db26b4742a01b0e046404029d)
I drew from Maori influence for the company name and patterns on the side of the box. I wanted the owner to be a self-made businesswoman who brought her Maori cultural roots to the brand.
Below are excerpts from the brand guide
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/14c6f984-c7d9-4c02-ae7e-8d50d38cc222_rw_1920.png?h=30840416a06a0371b63f1c1f46260803)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/07d7ec6f-48d8-4944-a522-bfea3552f97b_rw_1920.png?h=5ca31b945f4b75b754ef8c80c435cd0e)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/16715b0e-1c01-4ee7-999e-f5e70b19e0f9_rw_1920.png?h=1991d19d45c7e1096554b27c7f826265)
Below are some EARLY logos and color tests.
(I tried out the clothespin idea in a reference to plugging your nose with one - haha!)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/bb125bb3-b1f1-4a2f-888d-8c7b55dcb05a_rw_1200.png?h=381dcd40241ebbe95253880e82a57eca)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/c07f10dd-ca27-47fd-8632-96a0ec7058ef_rw_1200.png?h=b3f3fabb68632c60fe3bce87ebcf2f49)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/8c3ca639-34ae-4995-a387-57c1f6d0de61_rw_1920.jpg?h=d5ed840956c3c7ed2c15bc89746a8bee)
![](https://cdn.myportfolio.com/d262459f-4228-4a85-a28f-8d57df0e9f69/7fc06085-a661-4db1-a59a-727160c3c7ef_rw_600.png?h=b66a8c5318c909bba8b41cd1a239bcb1)